PAMP was the first precious metals brand to ever decorate the reverse sides of its minted bars. Introduced in 1979, the Lady Fortuna™ was the first of those artistic motifs and is today world-renowned as a trusted symbol assuring PAMP quality and authenticity.
Undoubtedly, the iconic Lady Fortuna™ image is the most recognized and prestigious bullion bar design in the world
A legacy
The Roman goddess of prosperity is portrayed with all of her mythical attributes: sheaves of wheat, poppies, horn of plenty, precious coins, and wheel of fortune.
Born from our innovative nature, we have always offered new products that have been recognized by the entire industry.
Our perpetual innovation process, as represented by the Lady Fortuna™, pushes us to offer new products and to make a positive impact on the whole industry.
Beautiful by Design
The Lady Fortuna™ was designed with the utmost attention to detail, beginning with the gently curvilinear lines portraying the Roman goddess of good fortune – that through exceptional economy of space – effortlessly integrate with the rectilinear borders of the classic minted ingot. Her Ancient symbols – a sheaf of wheat, the poppy flower, the Horn of Plenty, Wheel of Fortune, and the Hands of Fortune that freely share her benevolence with others – is a fundamental reason why PAMP, an abbreviation of ‘Produits Artistiques Métaux Précieux’ (artistic precious metals products) so instinctively captures our philosophy – a culture and a deeply held belief that art is not merely a matter of aesthetics, but also a dedication to excellence in all endeavors.
Proof-like finish: The industry’s quality benchmark
The Lady Fortuna™ is minted with a highly polished and frosted finish, or proof-like finish minted bar to feature such a dazzling surface. Never to be compromised, that complex process is upheld to this day, allowing us to achieve and maintain unrivaled superior quality of which Lady Fortuna™ is the foremost symbol throughout the precious metals industry worldwide.
CertiPAMP™: Secured & sealed assay-card packaging
Not only do PAMP’s design motifs act as messengers of authenticity, but so too do our sealed and highly secure CertiPAMP™ assay-card packaging, first developed by PAMP in the ‘90s and now the industry standard. Bearing essential marks of sound provenance such as individual serial numbers, QR codes, and the official signature of an independent Swiss Federal Assayer, CertiPAMP is synonymous with PAMP innovation, its exceptional credentials, and integrity.
VERISCAN™: Authentify and Verify
PAMP’s latest security innovation, VERISCAN™, is a breakthrough scanning system that verifies any registered bullion product whose assay-card CertiPAMP packaging or certificate bear the VERISCAN™ logo and accompanying QR code. The patented technology identifies the bar’s unique microscopic topography, just like a fingerprint. Boosting efficiency and greatly reducing risk of counterfeits, the system – as iPhone® app or scanner with PC software – enhances the tradability of VERISCAN™-compatible products for both distributors and the public-at-large.
